EV’s & Charging Points: A Preliminary ‘Business Plan’ for TR(& Global)

4 min readJan 18, 2021

EV’s are coming in full pace. This is clear as the sky is blue.

Difficult to count but there are at least 17 new brands(Including the Chinese)that entered the market as solely EV Manufacturers. Only a few are in to sedans as the demand keeps going down and many are in to pick-up trucks and suv’s. Electric drive train applications to heavy trucks and buses are also underway. This on top of current auto manufacturers who have been the ‘Kings’ with ICE and now hurriedly turning to EV’s. General Motors even remade it’s logo, untouched since 1964 to show the world that there is no going back from EV’s..! GM went further with Delivery Vans and now has BrightSpot as a new brand just for electric delivery vans; being tested within Fedex Fleet

Car & Driver>>Every Electric Vehicle That’s Expected in the Next Five Years

Some New Brands: Arrival, Bollinger Motors, Faraday Future, Fisker, Lordstown, Lucid, Nikola, Rivian

BloombergNEF: Electric Vehicle Outlook 2020

Futurism.com: ELECTRIC CARS ARE ABOUT TO BECOME CHEAPER THAN GAS ONES

The SUPPLY side of the EV Market seems to be taken care of BUT the DEMAND needs a lot of work to help accelerate to meet the manufacturers’ economic scale of production. There are a few obstacles togeher with misconceptions out there waiting to be addressed properly for the potential customers in order to help them get adequately educated towards being able to perceive and judge the facts about EV’s and their ‘ecosystem’.

EV’s Ecosystem

‘Dratfed in 5 minutes’ Preliminary Business Plan

BEV’s — Global Operations
An Introductory Business & Marketing Plan
1. Tell the world who you are, what you want to accomplish and how, with your resources, to get there(Technology, Digitalisation(Greenfield & Brownfield, Mobile Apps, Agile Methodologies), Know-how, Training, Products, Funds, Human Capital; Plants & Offices, Partnerships);
2. Establish a strong online presence via an appealing/well maintained & user friendly website and social media presence; assign an advertising & PR agency(sooner the better);
3. Identify 10 largest markets with highest EV potential and follow closely all relevant developments(market potential, competitiors, energy sources/renewable too, the available power grid and supply/demand trends, legislation, rules & regulations included) and the overall progress;
4. Exist in those markets either as a branch/liason office or by assigning a strong and reliable local business partner;
5. Per country determine, analyse and categorise: EV Manufacturers, EV Importers & Distributors, EV Dealerships, EV Authorised Services, EV Charging Infrastructure, Charging Stations, Competitors;
6. Determine, analyse and categorise largest EV Fleets>Couriers, Delivery Companies(Amazon, UPS, Bundespost/and similar, DHL, Coke, Pepsi, Beer Brands, Dairy Products,Other Retail Suppliers) AND School Buses, Rent a car Co.’s, State Owned/Governmental EV Fleets/Vehicle Pools, etc;
7. Establish a sustainable B2B network of Aftersale points and charging points to cover the needs of the above potential customers and individuals who own EV’s, and provide progressive excellence in servicing the customers;
8. Efficiently use the B2B Networking to penetrate a given market. Exist/grow as a preferred/referenced supplier and as a good example within the industry.
Prepared and Submitted by: M. Melih Tüzmen-October, 2020

For decision makers (company executives, division/product managers) whose business is directly or indirectly involved with EV penetration, it is crucial to look at all these industries simultaneously to predict the future developments with clarity. It is vital to understand the drivers and barriers to adoption of EVs within all these industries, and ask the right questions to make informed strategic decisions.

Power Technology Research is embarking on a new field of research dedicated to the impacts of critical components on and by Electric Vehicles. PTR will leverage in-depth insight across five key themes affected by EVs, Automotive manufacturing, batteries, power grid and charging infrastructure. In order to provide a holistic picture, drivers and barriers to developments in each of these industries will be discussed, along with market outlook. The goal of this report is to equip our customers with information, and key drivers/barriers to keep an eye on while planning for future scenarios with increased EVs.

From >> Power Technology Research: Electric Vehicle (EV) Impact Report

Links to OTOBLOG posts relevant to the subject:

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Battery Electric Vehicles >> New markets. New entrants. New challenges.

Some striking visuals from Reports by:

Deloitte, KPMG, BloombergNEF, Edison Electric Institute

Automakers are offering new models in all shapes and sizes for 2020 and beyond

Deloitte Insights

The futures of mobility after COVID-19

Scenarios for transportation in a postcoronavirus world

McKinsey Electric Vehicle Index: Europe cushions a global plunge in EV sales >> Growth in the electric-vehicle market has slowed —

EV sales rose 65 percent from 2017 to 2018 (Exhibit 1). But in 2019, the number of units sold increased only to 2.3 million, from 2.1 million, for year-on-year growth of just 9 percent. Equally sobering, EV sales declined by 25 percent during the first quarter of 2020. The days of rapid expansion have ceased — or at least paused temporarily. Overall, Europe has seen the strongest growth in EVs.

MMT-January,2021-Çeşme